October 9, 2018
Time Warner Center
New York City
 
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Dealmakers Digital Agenda


We are looking forward to planning another amazing event bringing together the top leaders from around the world for an intense series of discussions, debates and networking.

PLEASE FIND OUR WORKING AGENDA BELOW AND CHECK BACK FOR UPDATES!


8:00am - 9:00am WELCOME & REGISTRATION

SESSION 1: STRATEGY

9:00am - 9:10am

 WELCOME TO DEALMAKERS DIGITAL
  • Moderator: Scott Zakheim, General Partner – Landmark Ventures
9:10am - 9:30am

THE FUTURE OF DIGITAL INNOVATION
  • Melissa Mackey, Head, VzW Digital Partner Strategies and Innovation Garage – Verizon
  • Rachel Weiss, ‎Vice President, Digital Strategy & Innovation – L’Oréal
  • Dan Bishop, Senior Vice President, Global Mobile Strategy & Digital Marketing – Citi
  • Moderator: Jessica Abo, Journalist, Speaker and Author
9:35am - 9:50am

WHAT’S HOT IN BUSINESS MEDIA: THE RISE OF DIGITAL-FIRST CONTENT AND PODCASTING
  • Jeffrey Hayzlett, Primetime TV and Podcast Host
9:50am - 10:10am LEVERAGING PASSION TO BUILD COMMUNITIES
  • Josh Feldman, EVP, Network Partnerships and Integrated Marketing – NBCUniversal
  • Talis Lin, Head, Customer Acquisition – NBA
  • Moderator: Kim Martin, Founder & President – The Ascendancy Group
10:10am - 10:25am
10:25am - 11:15am

 TRANSITION TO MORNING COFFEE BREAK
INTERACTIVE BOARDROOM ROUNDTABLES

BOARDROOM #1
THE NEXT WAVE OF INVESTMENT: AI AND MACHINE LEARNING
BOARDROOM #2
PRIVACY VS. PERSONALIZATION: HAVE YOUR CAKE AND EAT IT TOO WITH FIRST-PARTY DATA
    BOARDROOM #3
    KUWTK: KEEPING UP WITH THE KONSUMER
      BOARDROOM #4
      INNOVATION SHOWCASE


      11:15am - 11:25am
      TRANSITION BREAK

      SESSION 2: DATA

      11:25am - 11:30am INTRODUCTION BY SESSION LEADER
      11:30am - 11:45am
      DIGITAL ENGAGEMENT FOR LUXURY BRANDS
      • Tad Smith, President and Chief Executive Officer – Sotheby's
      • Moderator: Andrea Sullivan, Chief Client Officer – Vayner Media
      11:45am - 12:05pm

      		 LEVERAGING DATA INTELLIGENCE TO DELIVER EXTRAORDINARY DIGITAL OUTCOMES
      • Jason Jedlinski, Head, Consumer Products – Gannett
      • Bobby Singh, Head, Digital – BET Networks
      • Dan Mallin, Co-Founder & COO – Equals3
      • Moderator: Max Willens, Reporter, Digital Platforms – Digiday
      12:05pm - 12:15pm SCRAPPY NOT CRAPPY: MAKING THE MOST OF YOUR RESOURCES TO PRODUCE CONTENT AT SCALE
      • Mallorie Rosenbluth, Head of Social Media and Influencer Marketing – Grubhub
      12:15pm - 12:35pm A SMART BET? PLAYING YOUR CARDS RIGHT IN A NEW ERA OF GAMING
      • Michael Gruber, Chief New Business Officer & Advisor to CEO – Caesars Entertainment
      • Mike Raffensperger, Chief Marketing Officer – FanDuel
      • Wayne Kimmel, Managing Director – SeventySix Capital
      • Moderator: Jed Corenthal, Chief Marketing Officer – Phenix
      12:35pm - 1:50pm LUNCH & NETWORKING

      SESSION 3: PRODUCT

      1:50pm - 1:55pm INTRODUCTION BY SESSION LEADER
      1:55pm - 2:15pm

      		 SPORTSTECH: WHAT'S TO COME
      • Andrew Barge, Head, Sports Broadcast Partnerships – Twitter
      • Fred Mangione, SVP, Ticket Sales and Premium Revenue, Strategy and Development – New York Jets
      • Warren Packard, Chief Executive Officer – Thuuz
      • Moderator: Mandy Antoniacci, Tech Entrepreneur. TED Speaker. Author. Columnist.
      2:15pm - 2:35pm

      		 OTT AND BEYOND: BUILDING MULTI-CHANNEL CONSUMER MEDIA PLATFORMS
      • Linda Pan, SVP, New Digital Business – AMC Networks
      • Lee Boykoff, SVP, Digital – A&E Networks
      • Sara Livingston, VP, Product Strategy – Turner
      • Moderator: Dustin Wish, Head, Solutions Engineering – Applicaster

      2:35pm - 2:55pm THE 30-SECOND SPOT: TV ADS AND ANALYTICS FOR THE DIGITAL AGE
      • Todd Gordon, Director, Programmatic TV – Adobe
      • Ethan Heftman, VP, Precision & Performance Advertising Sales – A+E Networks
      • Jo Kinsella, EVP, Chief Revenue Officer – TVSquared
      • Moderator: Scott Zakheim, General Partner – Landmark Ventures
      2:55pm - 3:05pm
      3:00pm - 3:50pm

      		 TRANSITION TO AFTERNOON COFFEE BREAK/SELECT YOUR ROUNDTABLE
      INTERACTIVE ROUNDTABLE DISCUSSIONS

      INTERACTIVE ROUNDTABLE DISCUSSIONS
      This is a special time during our summit when peers come together to discuss many of the themes, ideas and opportunities for engagement. Hosted by leaders in the field, the interactive roundtables allow participants to dig into some of the top industry topics of the day.

      • WHY ARE BRANDS STILL STRUGGLING TO TELL THEIR STORY?

      • FIGHTING A MULTI-FRONT SOCIAL MEDIA BATTLE

      • 1:1 MARKETING: THE HOLY GRAIL?

      • PERSONALIZED CONTENT IS GETTING A LITTLE TOO PERSONAL

      • AI IS THE ANSWER: DATA INGESTION, AGGREGATION, AND INTELLIGENCE

      • CUTTING OUT THE MIDDLE MAN: BRINGING YOUR DATA IN-HOUSE

      • SOLVING THE ATTRIBUTION PUZZLE: WHERE ARE THOSE CLICKS COMING FROM?

      • UNDERSTANDING YOUR CONSUMER IN A GDPR WORLD

      • MEDIA MIX OPTIMIZATION: SO MANY CHANNELS, SO LITTLE BUDGET

      • THERE’S NO BUSINESS LIKE SEO BUSINESS

      • CAN SPORTS GAMBLING SAVE LINEAR TV?

      • IF IT’S NOT OMNICHANNEL, WHAT IS IT?

      • DO YOU REALLY NEED AN APP FOR THAT?

      • HYPER-LOCAL-GEO-TARGETED – OR IS IT JUST MARKETING?

      • LEVERAGING DIGITAL TO ENHANCE THE LIVE EXPERIENCE

      • TRAINING THE FUTURE WORKFORCE: DATA & 21ST CENTURY SKILLS

      • TRENDS IN MARKETING TECH: VENTURE, M&A AND PARTNERSHIPS

      • THE HOLY GRAIL OF MARKETING: CAN AI DRIVE ROI FOR BRAND MARKETERS

      • WHOLESALE: THE OVERLOOKED MARKETING CHANNEL

      • SWIPE RIGHT: HOW YOUR EMPLOYEES CAN HAVE A HEALTHY RELATIONSHIP WITH SOCIAL MEDIA


      3:50pm - 3:55pm
      TRANSITION BREAK

      SESSION 4: ENGAGEMENT

      3:55pm - 4:00pm LADIES AND GENTLEMEN...SESSION 4!
      Arda Ocal,       Television Host, Play By Play Broadcaster
      4:00pm - 4:10pm SCOOTING INTO THE LIMELIGHT
      Phil Jones, Senior Director, Strategic Development & Government Relations – Lime
      4:10pm - 4:35pm THE NEXT GENERATION: A BATTLE OF THE BRANDS
      • Nilton Duque, Head, Marketing and Growth – Cleanly
      • Shane Pittson, Head, Marketing – quip.
      • Stephanie Swingle, Chief Marketing Officer – Mizzen+Main
      • Shoji Ueki, Senior Director, Growth Marketing – SeatGeek
      • Moderator: Scott Zakheim, General Partner – Landmark Ventures
      4:35pm - 4:45pm

      		 CLOSING KEYNOTE CONVERSATION
      • Scott Zakheim, General Partner – Landmark Ventures
      4:45pm - 7:00pm NETWORKING & COCKTAIL RECEPTION