October 9, 2018
Time Warner Center
New York City
 
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Dealmakers Digital Agenda


We are looking forward to planning another amazing event bringing together the top leaders from around the world for an intense series of discussions, debates and networking.

PLEASE FIND OUR WORKING AGENDA BELOW AND CHECK BACK FOR UPDATES!


8:00am - 9:00am WELCOME & REGISTRATION

SESSION 1: STRATEGY

9:00am - 9:10am

OPENING REMARKS
9:10am - 9:35am

THE FUTURE OF DIGITAL INNOVATION
  • Melissa Mackey, Head, VzW Digital Partner Strategies and Innovation Garage – Verizon
  • Rachel Weiss, ‎Vice President, Digital Strategy & Innovation – L’Oréal
  • Dan Bishop, Senior Vice President, Global Mobile Strategy & Digital Marketing Citi
  • Moderator: Speaker TBA
9:35am - 9:40am

HOW AI AND MACHINE LEARNING ARE TRANSFORMING MARKETING
  • Speaker TBA
9:40am - 9:55am MULTI-CHANNEL DIGITAL ENGAGEMENT
  • Jonathan Barzilay, Chief Operating Officer – PBS
  • Speaker TBA
  • Moderator TBA
9:55am - 10:15am

LEVERAGING PASSION TO BUILD COMMUNITIES
  • Jen Wong, Chief Operating Officer – Reddit
  • Talis Lin, Head, Customer Acquisition – NBA
  • Speaker TBA
  • Moderator: Speaker TBA
10:15am - 10:30am
10:30am - 11:20am

TRANSITION TO MORNING COFFEE BREAK
INTERACTIVE BOARDROOM ROUNDTABLES

BOARDROOM #1
THE NEXT WAVE OF INVESTMENT: AI AND MACHINE LEARNING
BOARDROOM #2
PERSONALIZED CONTENT IS GETTING A LITTLE TOO PERSONAL
    BOARDROOM #3
    CUTTING OUT THE MIDDLE MAN: BRINGING YOUR DATA IN-HOUSE
      BOARDROOM #4
      INNOVATION SHOWCASE


      11:20am - 11:30am

      TRANSITION BREAK

      SESSION 2: DATA

      11:30am - 11:35am INTRODUCTION BY SESSION LEADER

      11:35am - 12:00pm

      MAKING SMART BETS IN THE NEW ERA OF GAMBLING
      • Michael Gruber, Chief New Business Officer & Advisor to CEO Caesars Entertainment
      • Mike Raffensperger, Chief Marketing Officer – FanDuel
      • Wayne Kimmel, Managing Director SeventySix Capital
      • Moderator: Speaker TBA
      12:00pm - 12:10pm

      HUNGRY, HUNGRY SOCIAL: GENERATING CONTENT AT SCALE
      • Speaker TBA
      12:10pm - 12:30pm LEVERAGING CONSUMER DATA TO DELIVER EXTRAORDINARY EXPERIENCES
      • Kirk McDonald, Chief Marketing Officer, AT&T Advertising and Analytics – AT&T
      • John Stewart, Head, Marketing – BNY Mellon
      • Moderator: Speaker TBA
      12:30pm - 1:50pm LUNCH & NETWORKING

      SESSION 3: PRODUCT

      1:50pm - 1:55pm INTRODUCTION BY SESSION LEADER

      1:55pm - 2:20pm

      SPORTSTECH: WHAT'S TO COME
      • Laura Froelich, Head, US Content Partnerships – Twitter
      • Ezra Kucharz, Chief Business Officer – DraftKings
      • Warren Packard, Chief Executive Officer Thuuz
      • Moderator: Mandy Antoniacci, Tech Entrepreneur. TED Speaker. Author. Columnist.
      2:20pm - 2:30pm

      ECOMMERCE FOR LUXURY BRANDS
      • Tad Smith, President & Chief Executive Officer – Sotheby's
      2:30pm - 2:50pm THE DIGITIZATION OF TV
      • Josh Feldman, Executive Vice President, Network Partnerships and Integrated Marketing – NBCUniversal
      • Moderator: TVSquared
      2:50pm - 3:00pm
      3:00pm - 3:50pm

      TRANSITION TO AFTERNOON COFFEE BREAK
      INTERACTIVE BOARDROOM ROUNDTABLES

      BOARDROOM #1
      WHY ARE BRANDS STILL STRUGGLING TO TELL THEIR STORY?
      BOARDROOM #2
      PEER-DRIVEN ROUNDTABLE DISCUSSIONS
        BOARDROOM #3
        FIGHTING A MULTI-FRONT SOCIAL MEDIA BATTLE
          BOARDROOM #4
          TRENDS IN MARKETING TECH: VENTURE, M&A AND PARTNERSHIPS


          3:50pm - 4:00pm

          TRANSITION BREAK

          SESSION 4: EXECUTION

          4:00pm - 4:05pm INTRODUCTION BY SESSION LEADER

          4:05pm - 4:20pm

          STRAIGHT TO VIDEO: CREATING CONTENT FOR THIRD-PARTY PLATFORMS
          • Bobby Singh, SVP, Head of Digital BET Networks
          • Moderator: Lindsay Nelson, Chief Commercial Officer – Vox Media
          4:20pm - 4:45pm

          THE NEXT GENERATION: A BATTLE OF THE BRANDS
          • Nilton Duque, Head, Marketing and Growth – Cleanly
          • Shane Pittson, Head, Marketing – quip.
          • Stephanie Swingle, Chief Marketing Officer – Mizzen+Main
          • Shoji Ueki, Senior Director, Growth Marketing – SeatGeek
          • Moderator: Scott Zakheim, General Partner – Landmark Ventures
          4:45pm - 5:00pm

          CLOSING KEYNOTE CONVERSATION
          • Special Guest TBA
          5:00pm - 7:00pm NETWORKING & COCKTAIL RECEPTION